TONCHIN NYC
TONCHIN NYC
Launched in May 2020, TONCHIN NYC's new website sets out to emphasize their branding, featuring the preload windows for smooth and fast experience.
SERVICE

Website redesign, webflow development

YEAR
2020
CREDITS

Photography: Ashley Randall

Website redesign and development for TONCHIN NYC, the acclaimed chain of ramen-focused restaurant originating in Tokyo. The problems they had with their previous website were that it had too much information on the home page, and the lack of consistency in branding. As a solution, the new website focuses on photography with the minimum text information to highlight the brand's aesthetic and the atmosphere that one would feel in their physical space. Highly optimized with preloaded contents allows for nice and smooth user experience.

東京発祥のラーメンチェーン店、屯ちん初のNY店であるTONCHIN NYCの公式サイトのリデザインと構築を担当しました。トップページにはロゴと画面いっぱいに写真を用い、ハンバーガーメニュー内には最低限のテキストリンクのみ。これまでのサイトでは情報量が多くグラフィックデザインもブランディングと合っておらず、全体的に一貫性に欠けていたというクライアントの課題を解決するため、またコロナ禍により実店舗での体験の提供が難しい中で、ブランドの持つ世界観をオンラインで最大限に伝わるよう注力しました。下層ページはポップアップウィンドウとして実装することでロード時間のない、スムーズなユーザー体験を実現しています。

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Tonchin Web Design
Tonchin Web Design
Tonchin Web Design
Tonchin Web Design
Tonchin Web Design
Tonchin Web Design
Full project coming soon.
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