NIKE
NIKE
The Tokyo marathon is one of the six major marathons worldwide. For the 2019 event, we designed a line of performance wear for Nike.
SERVICE

Graphic design

YEAR
February 2019
CREDITS

Studio : LMNOP Creative

Client : NIKE

Creative Direction : Leigh Nelson

Design : Cari Sekendur, Heidi Chisholm, Juri Okita

Design elements were molded around each garment's architecture to prioritize the functionality of each piece. So the collection would speak running as a lifestyle and not just the marathon.

As a part of the team, I worked on a pattern design based the Japanese character for run, 走, used sparingly throughout the line as a layer of texture. The Japanese character also forms the basis for signature tags.

Featured on HYPEBEAST.COM

世界6大マラソン大会の1つである東京マラソン。2019年の大会にあわせたNIKEによるカプセルコレクション、「Nike Tokyo Pack」のアパレルグラフィックデザインを、NYのデザインスタジオであるLMNOPチームと共に制作しました。

コレクションテーマはマラソン大会だけでなくライフスタイルとしてのランニングと解釈し、デザインチーム唯一の日本人メンバーとして、「走」という漢字をグラフィックに落とし込むことを提案。「走」を使ったアイコンデザインや、古い日本文化の一部である襤褸布(BORO)にインスパイアされたジオメトリックな模様デザインを担当し、それぞれコレクションのアイデンティティーの一部として使用されました。

No items found.
No items found.
Nike Graphic Design
Nike Graphic Design
Nike Graphic Design
Nike Graphic Design
Nike Graphic Design
Nike Graphic Design
Nike Graphic Design
Full project coming soon.
No items found.
No items found.
MORE PROJECTS
arrow gif
MoMA x Champion Archives Collection
Graphic design, art direction
MoMA x Champion Archives Collection
MoMA Design Store Fall Campaign
Visual Identity, art direction, collateral design
MoMA Design Store Fall Campaign
Bodum Bistro Pop-up
Art direction, visual identity, collateral design
Bodum Bistro Pop-up
MoMA Design Store Spring Campaign
Visual Identity, art direction, collateral design
MoMA Design Store Spring Campaign
WABI
Brand identity, art direction, brand collateral, web design
WABI
NAGI SPORTS
Visual identity, packaging&web design, illustration
NAGI SPORTS
NAGI
Visual Identity, packaging&web design
NAGI
CAREN
Identity, packaging, web design concept, taglines
CAREN
PECHEMIGNON
Logo design, store card design
PECHEMIGNON
HOT SAUCE BAR
Visual identity, art direction, website design, graphic design
HOT SAUCE BAR
TONCHIN NYC
Website redesign, webflow development
TONCHIN NYC
BACK TO TOP