NAGI
NAGI
Nagi, named after a Japanese character 凪 meaning calm, represents the brand's hope to help people stay calm even while on their periods.
SERVICE

Visual Identity, packaging&web design

YEAR
2020
CREDITS

Client: Blast Inc.

Key visuals creative direction: Hiroyuki Kubo

Key visuals photography: Katsuhide Morimoto

Web development: Takeshi Shoji

Illustration animation: Sae Kudo

Nagi is a Tokyo based period-proof underwear brand, and I worked closely with Rina Ishii, the founder, to develop the brand identity, and deliver an entire branding suit from tag to packaging to website. The brand aims to empower women by producing underwear that allows anyone with period to stay calm and positive even while on period.

The graphic solution seeks to communicate the calm feeling, and the bold brand's messagings mixed with a touch of sophistication, while reminding us of the curviness of human body. To achieve this feeling, the logo was created using a bold, distinctive serif typeface accompanied by a curvy line in the N, inspired by human body, and sits at the bottom of packaging confidently in big scale.

東京からメイドインジャパンの生理用下着を発信するブランド、Nagiのロゴやタイポグラフィー、カラーパレットを含むブランドアイデンティティーと、ウェブサイトやパッケージなどブランド全体のグラフィックデザインを、創設者の石井リナさんと密接に連繫して開発しました。

生理の時でも快適に自分らしく過ごせる事を提案し、女性をエンパワーする事を目指すブランドのメッセージを表現するため、全体のクリエイティブも穏やかさと存在感のバランスが取れたデザインに。ロゴは落ち着いた印象がありつつ個性的なフォントを使用し、人の身体のカーブからインスパイアされた曲線もNの一部に組み合わせ、パッケージや他の印刷物に堂々と見えるよう大きめに配置しています。

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Nagi Web Design
Nagi ウェブデザイン
Nagi Web Design
Nagi illustration
Full project coming soon.
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