NAGI SPORTS
NAGI SPORTS
New line from a femtech company, Nagi. Made for athletes and all the people who like to keep their bodies moving, no matter what day of the month.
SERVICE

Visual identity, packaging&web design, illustration

YEAR
2021
CREDITS

Client: BLAST Inc.

Key Visuals Photography: Masami Naruo

Key Visuals Styling: Sumire Hayakawa

Key Visuals Make up: TORI

Web Development: Hepeu

Nagi empowers women by creating products that allow anyone with a period to stay calm and positive even while on period. Nagi SPORTS is their new line with higher durability towards the body’s intence movements, and I was asked to develop a new visual identity and design collaterals.

The primary elements for the identity such as the logo and its color, and font are based on Nagi’s original visual language but paired with new elements including vibrant colors and bold sans-serif typeface to create a fresh look. The graphic elements used for website and the care instruction card designs are inspired by the energetic movement of sports and add a dynamic feel to the overall visual identity.

See case study for Nagi

吸水ショーツを取り扱うフェムテックブランド「NAGI」の新しいライン「NAGI SPORTS」。運動するすべての女性に満足してもらえるような吸水ショーツを取り揃えるスポーツラインで、ローンチに伴い新しくロゴやタイポグラフィー、カラーパレットを含むブランドアイデンティティーの開発と、ウェブサイトやパッケージなどのグラフィックデザインを担当しました。

主要な要素となるロゴデザインやその色、フォントなどはNagiで元々使用している要素をベースに、鮮やかなカラーパレットやパワフルな印象のフォントなど新しい要素を組み合わせる事で新鮮な世界観にアップデート。ウェブデザインやポストカード(説明書)のデザインではスポーツの躍動感から着想した動きのあるグラフィックを取り入れ、全体的なアイデンティティーにダイナミックな印象をプラスしています。

https://www.juriokita.com/project/nagi-branding

Nagi SPORTS Key Visuals
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Nagi SPORTS Web Design
Nagi SPORTS Web Design
Nagi SPORTS Illustration
Nagi SPORTS Graphic Design
Nagi SPORTS Packaging Design
Nagi SPORTS brand identity
Full project coming soon.
Nagi SPORTS Logo
Nagi SPORTS Logo
Nagi SPORTS Typography
Nagi SPORTS Color
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