KANO produces skin care products, and I was asked to do a brand refresh. The brand was originally targeted for women in their 40 to 50s, but they needed a new brand identity including new logo and packaging design to appeal to the younger audience as well as the original target customers.
The giant organic shapes I used for the box portray the nice soft texture of the products made with selected ingredients, and indicate that those are highly moisturizing. The minimal typography that has a modern feeling, and the negative space contrast the movement that the big organic shapes have.
Roll : Creative director, graphic designer, set designer
Client : KANO
Services : Brand Identity, art direction, packaging design
Project completed : July 2018